Search Engine Optimization: How Does it Work?

SEO optimization is short for search engine optimization and is the term for making your site readable to search engines like Google, MSN or Yahoo for ranking your site highly in the search results.

By ranking high in search results you stand a greater chance of getting visitors to your website as it is well documented that Internet users very rarely click through pages and pages of results.

Search engines gather information from sites by using 3 methods, one is by using a robot known as a spider or crawler that reads a site, reads the sites Meta information then travels to any linked sites to perform a search of these.

The second method is human powered search engines that have people to submit, index and catalogue all the information. These sites normally take a lot longer to get listed in due to the volume of work the human assessors have to check.

The third method is a mix of the first and second with partial robot and partial human submission.

SEO optimization is an ever changing part of building web traffic as the search engines often change their algorithms (a formula used to determine the strength of a website). If you can optimize your site to it’s full potential you should have a great chance of holding on to your high search engine listing even if the algorithms change.

Researching SEO optimization techniques can be difficult because of the contradicting or outdated information that is available so it can sometimes pay to purchase new reports or Ebooks on the subject to help you complete this task.

Myths about the Search Engine Optimization

There are several myths that circulate about SEO (search engine optimization) in general that have persisted for years. Unfortunately these myths consist of bad advice that could have you wasting your time and money and result in not making much of a profit of all.

Myth #1. “The more search engine optimized terms you have on a page the more money you will make.”

Unfortunately the more SEO keywords you have on your page the more traffic you are likely to draw but it is likely to be just surfers not real buyers. Furthermore a search engine could penalize you for what is called “keyword stuffing.”

Myth #2. “You have to be inethical to make a profit using search engine techniques on the Internet.”